"Throw five balls at someone and they’ll drop all of them. Throw one and they’ll catch it."
And that’s what I do. Make sure your brand has a single message that everyone gets and everyone wants to be a part of. The first port of call for any company is to get this message across. Business can be won or lost as you hand over your card. After all, first impressions count, and people can sniff out when something isn’t quite right.